What We
Do
01
Brand Marketing
Strategic planning
Innovative Strategies
True marketing innovation is a remarkable thing to see, as it truly shocks and amazes — effectively having the potential to singlehandedly put a brand on a map … or ignite our Twitter feeds. Although this is something all marketing campaigns should do, this is unfortunately not the case.
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
Portfolio Architecture
Top marketers are increasingly concerned with brand architecture and brand portfolio strategy due to increasing: M&A activity creating vast, complex and overlapping portfolios; technology convergence blurring the lines between product types and changing the way customers think.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
Messaging
In marketing, the term “messaging” refers to how an organization talks about itself and the value it provides. Related to positioning, messaging is an approved set of key points or messages an organization uses to communicate about something with a target audience.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
02
Digital Experience
Platform integration
Positioning
How your brand is positioned in the market ultimately determines how consumers view you and your ability to meet their needs. It determines who you compete within your category, and if positioned right, it determines how much people or businesses will pay for your products or services.
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
Segmentation
When you try to use a one-size-fits-all approach to marketing, even the best strategy is going to have mixed results. Some customers will respond well to one campaign. Others may not. No matter how effective your marketing efforts are for some, or even most, of your customer base, they could fall flat with others — or even cause them to unsubscribe or block you.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
Portfolio Architecture
Application Portfolio Management refers to the discipline of gathering data in relation to each technology application that a company uses, in order to monitor and measure the business value of each application. Ultimately, an APM process can enable organizations to modernize and streamline their application inventory, providing a transparent look at how each application is being used and how well it contributes to the organization’s overall technology goals.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
03
Data Science
Data platforms
Business Intelligence
Business intelligence platforms enable people import, clean, and analyze data from databases, emails, videos, survey responses, and more. These data analyses provide mobile, desktop and real-time business intelligence so decision makers can act on insights to improve their organization. BI platforms allow users to customize dashboards, create stunning data visualizations, build scorecards, and compare them to key performance indicators (KPIs).
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
Data Strategy
A customer data platform (CDP) is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
Data Modeling
People are figuring out how to do things digitally that they were uncomfortable with previously, getting that underlying data foundation is key. That data can also include a full view of the consumers digital and offline interactions, valuable information of their experience in-between first and last click, as well as use of machine learning for real-time decisions and data analytics.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation